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Behavioral Economics & Psychology in Marketing - Complete Masterclass
Welcome to the course
Welcome to the Masterclass! (1:13)
What is Behavioral Economics?
Introduction to Behavioral Economics (13:28)
Why Behavioral Economics in Marketing - part 1 (24:42)
Why Behavioral Economics in Marketing - part 2 (18:23)
Why Behavioral Economics in Marketing - part 3 (6:50)
Analyze the Decision-making Context
Analyze the Decision-making Context (20:58)
Drivers of Behavior
Introduction to Drivers of Behavior (2:40)
Uncertainty (22:00)
Social Proof (21:13)
Reciprocity (20:07)
Perceived Effort (16:01)
Loss Aversion (21:59)
Choice Architecture
Introduction to Choice Architecture (24:10)
Friction (15:23)
Choice overload (15:28)
Defaults (11:19)
Salience (18:09)
Creativity and Behavioral Economics (5:24)
Perception of Price and Product
Introduction to Perception of Price and Product (31:27)
Fairness (14:25)
Anchoring (10:09)
Decoy and Middle Option (13:33)
Power of Free (8:29)
Test and Iterate
Test and Iterate (21:16)
Marketing Tools
Iconosquare (11:03)
CrazyEgg (9:04)
Case studies
Lemonade by Dan (8:28)
Bathroom Scale by Dan (10:05)
Direct Mail Campaign by Rory (6:22)
Babies of the Borough by Sam (4:11)
Call Center Scripts by Sam (2:23)
Better Hand Hygiene by Sam (3:30)
Selling French Fries by Sam (5:48)
Designing Job Ads by Matej (10:58)
Sales Funnel Conversions by Matej (13:58)
Landing Page by Matej (3:44)
Creating Healthy Habits by Matej (8:03)
Quiz
Quiz
Certificate
Thank you
Thank you (0:30)
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